Back in mid-2006, just before we really understood what YouTube is, I was offered to direct a viral ad for the Israeli yellow pages:
(Creative & production: The Box | Director: Yoni Zigler)
One year later, I joined forces with Shoshi & Udi Productuions (one of the leading production companies in the Israeli advertising sector) & established The viral Workshop, a Shoshi & Udi subsidiary company for creative & low budget production:
In the years to follow, we devoutly updated our popular company blog, dedicated (mostly) to viral commercials from around the globe, in an effort to raise the local awareness to the growing viral advertising trend.
We cannot take the full credit, but we can proudly state that today, the viral style & Torah has sank deep into the hearts & minds of the local advertising firms:
(Part of a viral-inspired television campaign we did for TpuChips <LAY'S® Potato Chips> in cooperation with Y&R Tel-Aviv | Production: Shoshi & Udi Productuions | Director: Yoni Zigler | Click here for full credits & more spots from this campaign)
Today, The Viral Workshop is the brand name for all the commercial projects directed by Yoni Zigler, under the creative & professional supervision of Shoshi & Udi Productuions.
